ZivaHub2026 · dataset
Micro-Influencer-Driven Digital Philanthropy: A Case Study of Micro-Influence for Good in Singapore<p dir="ltr"><b>Citation details:</b><br><br>Swiatek, L., Tan, K. K.-Y., & Chaidaroon, S. (2026). Micro-influencer-driven digital philanthropy: A case study of micro-influence for good in Singapore. <i>Proceedings of the European Marketing Academy</i>, Bath, 55, pp. 1-10. https://proceedings.emac-online.org/index.cfm?abstractid=A2026-133605<br><br><b>Abstract:</b><br><br>Micro-influencer marketing
figshare + Loughborough Research Repository2026 · Astronomical catalogue
AI-Generated Content Quality and Customer Engagement Survey Dataset<p dir="ltr">The dataset consists of 405 valid responses collected through an online questionnaire on Qualtrics. The respondents have different demographic characteristics, including age, gender, education, and occupation. Overall, the dataset provides a suitable sample for examining customer responses to AI-generated content on social media.</p>
figshare2026 · Astronomical catalogue
Adaptive marketing capability Innovation capability and firm performance<p dir="ltr">This study examines how adaptive marketing capability influences firm performance and investigates the mediating role of innovation capabilities among manufacturing firms in emerging markets.</p>