ZivaHub + Deakin Research Online + DMU Figshare2026 · dataset
Artificial Intelligence Adoption and Business Performance in European Tourism: Implications for Responsible Management and Business Leadership<p dir="ltr">Business leadership and responsible management are becoming increasingly dependent on evidence-based decisions about whether, where, and under what organizational conditions artificial intelligence can create measurable business value in tourism. Despite the rapid diffusion of artificial intelligence, previous research provides limited cross-country evidence on whether general and fun