A Study of Circulation Design in Urban Shopping Street Areas from Viewpoints of Shoppers\' Environmental Behavior

According the results, researcher found environment characteristic of street shopping areas affect shoppers’ choices of shopping stop. The layout of shopping stops both create differences in characteristics of shoppers’ movement and route choice. It further affect wayfinding behavior and shopping circulation of shoppers.

Afterwards, Researcher chose Xi-men and Shi-Lin to be empirical fields and 3 arranged 200 volunteers to exam shoppers’ prefrernces of environmental legibility how to affect their behaviour of wayfinding and route choice in shopping street areas. From the results, researcher finds shoppers’ prefrernces of environmental legibility not only affect their active habit in shopping districts, member strategies of wayfinding and the attraction of shopping street areas directly, but also affect the easy degree of wayfinding and principles of route choice in shopping street area indirectly.

Furthermore, the items of shoppers’ preferences of environmental legibility in shopping street areas is as follow:「legibility of building forms and building landscape」,「fit site and amounts of signs」,「avoid walking on curved streets」,「directly connect with nearby landmarks」,「legibility of regional characteristics」. From results of this empirical study, researcher has proved the relationships among shoppers’ prefrernces of environmental legibility, wayfinding and route choice in street shopping areas.