A Study of Forming Design Styles in Marketing

This study has proposed a primary conceptual framework for design style in marketing. This framework presents a process of forming design style via the steps of trend, taste, design and test.

A multi-approaching method of research including professional opinion collection and survey were adopted to examine the design style in marketing. The major results include (1) to discuss the relationship among the marketing, style, preference and owning of product; (2) to propose three factors: Form, Era, and Cognition related to style; and (3) to point out that Era is the most import influential factor for style.