Data · dataset · 2026
GenAI Adoption in SME Digital Marketing Survey Dataset
Listed in Teesside University Research Data Repository
This dataset contains survey responses from 500 participants on Generative Artificial Intelligence (GenAI) adoption in SME-related digital marketing.
Description
It covers participant demographics, GenAI usage patterns, perceived usefulness, ease of use, behavioural intention, trust and risk perceptions, ethical and privacy concerns, adoption barriers, and training needs. The dataset supports empirical analysis of technology acceptance and socio-technical factors associated with GenAI use in digital marketing, particularly in the context of a developing economy.
Links
Where it is published
- DOI doi.org/10.17632/vh63hfbt5g.1 ↗
DOI / persistent id · from researchdata tees ac uk
Catalogue records · 1
- OAI-PMH record data.mendeley.com/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai%3Adata… ↗
metadata API · from researchdata tees ac uk
Topics
- From keywords
- Computer Science & AI · Earth & Environmental Science · Economics & Finance · Marketing
Provenance · 1 source records, 9 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Teesside University Research Data Repository | oai:data.mendeley.com/vh63hfbt5g.1 | 17 h ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].anzsrc:group:3506 | mapping · researchdata tees ac uk | vocabulary-mapper@1.0.0 | keywords['Marketing'] |
| concepts[field].local:field:computer-science-ai | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:earth-environmental | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:economics-finance | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| description | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/description |
| license | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/rights |
| publication_date | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| title | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/title |