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Data · dataset · 1983

ORVESTO 1974-II_4

Listed in CESSDA Data Catalogue

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey.

Description

At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1974 survey is basically a replication of earlier surveys.

The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1974-II, covering the period 1974-04-05 to 1974-06-14.

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Where it is published

Catalogue records · 1

Topics

From keywords
Earth & Environmental Science · Psychology & Behavioral Science
Provenance · 1 source records, 6 field assertions
SourceKeyLast seenRaw
CESSDA Data Catalogue651d9d7bf3afa238eef9ab437773888001aa5bf1a4b0f323b29cf8f40c102a1d14 h agoJSON v1
FieldAssertionExtractorEvidence
concepts[field].local:field:earth-environmentalmapping · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
concepts[field].local:field:psychology-behavioralmapping · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
descriptionsource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0/metadata/dc/description
publication_datesource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
spatialsource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0
titlesource · datacatalogue cessda euconnector:datacatalogue_cessda_eu@1.0.0/metadata/dc/title