HOW IS IT RELEVANT TO TOURISTS’ REVISIT INTENTION: ANALYSIS OF EXTENDED THEORY OF PLANNED BEHAVIOUR (TPB) WITHIN WATER THEME PARK SETTING

Data from 322 respondents were analysed using PLS-SEM. Findings reveal that subjective norm, attitude, perceived behavioural control, and satisfaction significantly influence revisit intention, while water theme park image did not.

Perceived value, water theme park image, and perceived service quality positively influence satisfaction. This study highlights the importance of employee training in enhancing performance, boosting tourist satisfaction, and improving water theme park image to promote revisit intention. As limited studies address this context, this study offers novel theoretical insights.