Consumer Survey (June 1966)

Topics: perceived and expected price development; preferred shop closing times; shopping habits; knowledge of brands; product tests; product image of beer and wine determined by the shopping list procedure; beverage consumption; television habits and commercials noticed; smoking and cancer; attitude to an advertising prohibition for tobacco goods; presumed reputation of the FRG abroad; attitude to the financial expenses of the 1972 Olympic Games; preferred leisure activities; participation in early-morning sport; attitude to university study and the financial burden of children´s education; ideas on appropriate education for boys and girls; judgement on Berlin´s situation; attitude to exchange of speakers between East and West; relatives in the GDR; party preference; reading of newspapers; going to the movies; use of various means of transport; time expended on the way to work.

Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size.