Data Sheet 1_Rural industrial integration and household-driven scale in agribusiness: the role of e-commerce sales and contract premium.zip

To investigate the impact of RII on the scale of households driven by leading agribusiness firms, this study employed panel data from monitoring surveys of leading agribusiness firms in Jiangxi Province from 2021 to 2023, and applied random-effects models and mediation models for analysis.

The results show that (1) RII significantly expands the scale of households driven by leading agribusiness firms (2) exploratory boundary condition analyses suggest that this promoting effect appears to be relatively stable across firms with different debt levels and management quality levels; and (3) mechanism analysis reveals that e-commerce sales serves as a significant transmission pathway through which RII influences the expansion of household scale, with its indirect effect being positive and statistically significant; the transmission effect of the contract premium pathway, however, does not receive sufficient statistical support.