Consumer Survey (November 1966)

Topics: price development; attitude to price fixing; expected income development; savings habits; shopping habits; attitude to self-service stores; price consciousness; paying attention to radio and television commercials; attitude to use of ready-to-serve meals; knowledge of brands (detergents); purchase plans; attitude to advertising; source of information when buying durable goods; interest in product tests; attitude to seat-belts; vacation destinations and means of transport used; judgement on safety of various means of transport; personally maintaining a supply of food; knowledge of food stores of the Senate; length of time with company; fear of firing; preferred mode for payment of earnings: cash or funds transfer; attitude to education leave; use of media; judgement on Berlin´s situation; party preference; club membership.

Demography: age (classified); sex; marital status; religious denomination; school education; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household; city size. Interviewer rating: interest of respondent in survey topic; judgement on economic situation and social class of respondent; weekday of interview.