Media Analysis (MA 82)

Topics: detailed determination of the degree of familiarity and frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of receipt; detailed determination of television habits and paying attention to television commercials as well as radio commercials, differentiated by time of day, work days, weekends and stations; going to the movies; frequency of travel and destinations; month of travel; places of reading with magazine subscription clubs and magazines; reading level; possession of television set; possession of radio equipment and car radio; having a yard and type of yard; pet possession; type of public transportation available from the residence; description of housing situation in form of number of floors and age of building; residential status; length of residence in building; do-it-yourself activities and repairs on the building; personal athletic activities and attending sporting events; shopping habits for groceries and beverages and preferred type of store.

Demography: age; sex; marital status; year of marriage; number of years of marriage; religious denomination; school education; vocational training; occupation; employment; income; household income; number of persons with their own income; possession of durable economic goods; size of household; composition of household; respondent is head of household; characteristics of head of household and person running household; year of marriage, possession of drivers license; party preference.