Consumer Survey (November 1961)

Topics: judgement on price development and income development; savings habits; shopping habits; knowledge of brands of detergents; test purchases of name-brand articles; attitude to beer in plastic bottles; consumption of semi-luxury foods, tobacco and alcohol; perceived possibilities for consumers to prevent price increases; personally maintaining a supply of food; attitude to self-service stores; knowledge of advertisements and judgement on advertisements; commercial radio; commercial television; going to the movies; attitude to advertising and to price fixing; vacation trip; judgement on activities in the household; television habits; trip to work; attitude to fare changes by public transportation; foreign aid; political knowledge; party preference; future expectations; Berlin aid and judgement on Berlin´s situation; attitude to the socially-oriented market economy.

Demography: age; sex; family composition; religious denomination; school education; occupation; professional position; income; household income; size of household; composition of household; head of household; city size. Interviewer rating: interest of the respondent in survey topic; social class of respondent; weekday of interview.