Data · dataset · 2018
Category characteristics for IRI Marketing Science Dataset used in: How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?, Journal of Marketing (2017)
Listed in IISH Dataverse
Description
Category characteristics survey for the IRI Marketing Science dataset (Bronnenberg, Kruger, and Mela 2008), collected by Datta, Ailawadi, and Van Heerde (2017) on Amazon Mechanical Turk (May 2016) to measure the following category characteristics: (1) Hedonic nature of category, (2) Functional / performance risk of category, (3) Social value / social demonstrance of category, (4) Category involvement, (5) Utilitarian nature of category.
For details on data collection and constructs, see codebook (PDF/docx).
Links
Where it is published
- Dataverse dataset page dataverse.nl/dataset.xhtml?persistentId=doi%3A10.34894%2FELVF0J ↗
landing page · from datasets iisg amsterdam
- DOI doi.org/10.34894/elvf0j ↗
DOI / persistent id · from datasets iisg amsterdam
Catalogue records · 1
- Dataverse API dataverse.nl/api/datasets/:persistentId/?persistentId=doi%3A10.34894%2FELVF… ↗
metadata API · from datasets iisg amsterdam
Topics
- Stated by source
- Business and Management
- From keywords
- Economics & Finance
Provenance · 1 source records, 8 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| IISH Dataverse | doi:10.34894/ELVF0J | 13 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[field].dataverse_subject:business-and-management | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| concepts[field].local:field:economics-finance | mapping · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /subjects |
| created_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| description | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /description |
| publication_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| title | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | /name |
| updated_date | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 | |
| version_label | source · datasets iisg amsterdam | connector:datasets_iisg_amsterdam@1.0.0 |