Data · dataset · 2020
Advertisement CTR Prediction Data
Listed in BERD@NFDI Data Portal
The Advertisement CTR Prediction dataset is a large‑scale, anonymized collection of user‑level advertising behavior recorded over seven consecutive days, split into a training set and a held‑out test set for click‑through‑rate (CTR) modeling.
Description
Each record includes timestamps, ad identifiers, user and device features, impression counts, and binary click outcomes, enabling researchers to develop and benchmark high‑accuracy CTR prediction algorithms for precision marketing.
The data were released as part of a public competition aimed at advancing state‑of‑the‑art advertising models.
Links
Where it is published
- BERD@NFDI Data Portal record berd-platform.de/records/fcbat-gmy70 ↗
landing page · from berd platform de
Catalogue records · 1
- InvenioRDM API berd-platform.de/api/records/fcbat-gmy70 ↗
metadata API · from berd platform de
Topics
- Stated by source
- Advertising · Machine-learning
- From keywords
- Computer Science & AI · Economics & Finance · Machine learning
Provenance · 1 source records, 10 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| BERD@NFDI Data Portal | fcbat-gmy70 | 11 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · berd platform de | connector:berd_platform_de@1.0.0 | |
| concepts[field].anzsrc:group:4611 | mapping · berd platform de | vocabulary-mapper@1.0.0 | keywords['Machine learning'] |
| concepts[field].local:field:computer-science-ai | mapping · berd platform de | connector:berd_platform_de@1.0.0 | |
| concepts[field].local:field:economics-finance | mapping · berd platform de | connector:berd_platform_de@1.0.0 | |
| concepts[topic].invenio_subject:berd_platform_de:advertising | source · berd platform de | connector:berd_platform_de@1.0.0 | |
| concepts[topic].invenio_subject:berd_platform_de:machine-learning | source · berd platform de | connector:berd_platform_de@1.0.0 | |
| description | source · berd platform de | connector:berd_platform_de@1.0.0 | /metadata/description |
| publication_date | source · berd platform de | connector:berd_platform_de@1.0.0 | |
| title | source · berd platform de | connector:berd_platform_de@1.0.0 | /metadata/title |
| updated_date | source · berd platform de | connector:berd_platform_de@1.0.0 |