Exploring the Relationships among Crowding Perceptions, Satisfaction, and Coping of Tourists: a Case Study on Tourists Visiting Alishan National Scenic Area

The lack of systematic correlation analysis on participation behaviors, assessing, and post-reaction of tourists at present researches leads to the insufficient information about the attitudes, assessments, and reactions of tourists, and which make it incapable of formulating the effective strategies in conformity with the tourists\' demand behaviors for relaxing crowding. This study intends to formulate an integrated behavioral model connecting crowding perceptions, satisfaction, and coping for tourists by simultaneous equations.

The objectives are to explore the influences of individual factors, social factors, and situational factors on crowding perceptions, satisfaction, and coping of tourists, and to clarify the interactions among crowding perceptions, satisfaction, and coping of tourists. Through empirical analysis, the behavioral processes of recreation participation, assessing, and reaction of tourists visiting Alishan National Scenic Area are analyzed and effective strategies are proposed.