Data · dataset · 2004
A Study of PR Professionals\' Recognition of PR Core Competencies: a Global Comparison
Listed in Harvard Dataverse
Although public relations (PR) of an organization and the PR professionals management are increasingly important, researches about their core competencies are relatively few, especially under the concern of globalization.
Description
Therefore this research first tries to clarify the meaning of PR core competencies through literature review. Then we will carry out some interviews (under the global concerns) and derive a recognition questionnaire of PR core competencies from the content analysis of the interviews\' verbatim records.
Next, using Delphi method, then the test for power of discrimination and factor analysis, we will conclude a final questionnaire. Also, after factor analysis, we will find out some elemental factors to delineate the PR core competencies. Moreover, using cluster analysis and ANOVA we can compare the clusters of respondents with their different attributes.
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Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E90024-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e90024-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Provenance · 1 source records, 5 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E90024-1 | 13 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |