Research Accompanying the Terminal Text Field Experiment Duesseldorf/Neuss (Final Measurement)

Household questionnaire: equipping the household with electronic equipment; possession of personal computer; equipping BTX device with alphabetic keyboard; magazines subscribed to; number of telephones; amount of telephone bill and BTX costs; frequency of contact with authorities; frequency of orders via BTX or by telephone; mail-order company orders; taking care of bank business, booking trips as well as orders with local retail trade via BTX; detailed recording of interest in use of selected BTX offerings. 2.

Personal questionnaire: intensity of use of teletext, terminal text and television; frequency of leisure activities; private or occupational use of office machines; attitude to required identification of advertising in BTX (scale); detailed information on frequency of use of information as well as sources of information used for this; judgement on information offerings as well as BTX in general (scales); attitude to the BTX magazine (scale); local residency; memberships; political interest. 3.

Time budget: detailed recording of the course of one day in 15-minute intervals, organized according place of activity (on the road or at home), selected, prescribed activity categories in the course of the day as well as media used. Demography: age; sex; marital status; religious denomination; school education; occupational training; occupation; occupational position; employment; number of recipients of income; household income; household composition; respondent is head of household; interest in politics; city size; memberships.