A consumer 'value' theory of innovation: a grounded theory approach

University of Queensland Business School. Main data: 26 consumer interviews, 10 telecom analyst interviews, web documents, 3G mobile phone brochures.

Methodology: Grounded theory. Research Question: How do consumers understand value in 3G mobile phones? Abstract inc.: In this thesis, I examine how mobile phone consumers understand and experience value in 3G mobile phones, from the perspective of innovation theory.