Expert views on communicating genetic technology used in agriculture

We recruited 10 experts working in roles that involve communication about genetic technology in agriculture. Using semi-structured interviews, we asked participants to describe how they discuss this technology, who they discuss it with, and their thoughts on the involvement of various stakeholders in these discussions.

Interview transcripts were subjected to thematic analysis and participant responses were organized into three themes: 1) Communicating and framing genetic technology, including discussing risks, benefits, and applications, distinguishing technology from other similar technologies, and engaging in value-based discussions; 2) Challenges of public communication, including misinformation and opposing opinions, conflation with older technologies, and balancing information provision; and 3) Stakeholder involvement in discussions, which included views on how different groups (e.g., activists, farmers, and scientists) should be included in discussions, and who is best suited to discuss genetic technology with the public.