Effects of parasocial interactions with influencers - adolescents in Spain

This dataset contains survey data collected within the framework of a national research project analyzing online adolescent interactions, with a specific focus on identity construction and the risks associated with hyperconnection. The data is derived from a validated five-dimension questionnaire designed to operationalize concepts identified in prior qualitative research.The data collection took place between 2022 and 2024 using a two-stage stratified cluster sampling design to ensure representativeness.Scope: The sample includes students from 31 educational centers.Stratification: Centers were selected based on territorial area (rural vs. urban), socioeconomic position, and ownership type (public vs. private).Participant Selection: Within each center, participants were selected randomly based on quotas to ensure a balanced distribution regarding age and gender.Sample Size: The initial dataset comprises 2,720 responses.Variables Included This specific dataset focuses on three key dimensions extracted from the broader questionnaire:Socio-demographic Data:AgeGenderOnline Habits:Connection frequency (measured in daily hours of connection).Digital Identification Effects: Data covering four effects across eight specific items:Informative valuePurchase intentionSimilar thinkingResembling lifestylesTime allocated for offline actionsTime allocated for offline interactionsPeer belongingSocial integration