Consumer Survey (May 1961)

Topics: Judgement on price development and individual reaction to price increases; judgement on the DM revaluation; consumption of semi-luxury foods, tobacco and alcohol; purchase of fashionable articles; brand purchases; product tests; product image, determined according to the shopping list procedure; advertisement knowledge and evaluation of advertising text; use of cosmetics; visits to fairs; vacation destinations; perceived advertising broadcasts on radio and television; income development; evaluation of the situation of Berlin; reading newspapers; party preference.

Demography: age; sex; marital status; religious denomination; school education; occupation; professional position; employment; size of household; head of household; social origins; city size; state; possession of durable economic goods; willingness to participate in the interview. Interviewer rating: social class and economic situation of respondent; weekday of interview; interest of respondent in survey topic.