The Name-Brand Article

Topics: The opinions of the consumer were obtained once spontaneously (before discussion of individual arguments) and then again at the end of the interview after the respondent had learned about numerous points of view of the one side or the other: brand and price consciousness; characteristics of name-brand articles; shopping habits; presence of a regular store and a personal relationship with sales personnel; shopping by the children; use of close-out offers; judgement on equal opportunities; estimate of cost of living of a four-person family; future expectation; party preference; social class.

Demography: state; refugee status; city size; religious denomination; sex; age (classified); school education; vocational training; employment; occupation; size of household; composition of household; marital status; income (classified); household income (classified); head of household; membership; possession of durable economic goods. Interviewer rating: weekday of interview; length of interview; time of end of interview.