Annual Survey of Visitors Expenditure and Trends in Taiwan, 2004

The survey can be a source of information to estimate the amount of visitor expenditures. Here at Tourism Bureau, MOTC, we proceeded with the survey in C.K.S. International Airport in Toayuan and Kaohsiung International Airport, interviewing the inbound visitors, where they leave Taiwan.

This survey adopted the method of “Quota Sampling”, which conformed best to the control of working standards and the characteristics of the sample to achieve randomization. The number of valid samples was 5,050 persons in total from January to December in 2004. The major investigative results of this survey were distinguished into “Related Indices of the Inbound Visitors in Taiwan”, “ Analysis of the Inbound Visitors’ Plans”, “Analysis of the Inbound Visitors’ Behavior “, “Analysis of Beneficial Results of the Inbound Visitors’ Consumption and Taiwan’s Competitiveness for the Inbound Visitor’s Market” and “Analysis of Basic Information of the Inbound Visitors”.