Medical Innovation

Topics: Interest of patients in medical explanation about prescriptions; attitude to prescription wishes of patients; judgement on newer pharmaceutical developments regarding relief for the medical occupation; sources of information about new therapy methods; contacts with colleagues; receipt as well as judgement on the information content of medical or pharmacological magazines; preferred source of medical information; information on treatment results with selected preparations; judgement on the image and research efforts of various pharmaceutical manufacturers; judgement on the medication offerings by the pharmaceutical industry; attitude to commercialization of the pharmaceutical area; attitude to public health care; attitude to women doctors; judgement on the hygiene practices of Americans; attitude to psychosomatic and psychiatry; occupational self-image; relative social prestige of selected occupations; acquaintances and circle of friends; conservative or progressive attitudes; membership in a professional organization; participation in congresses; personal opinion leadership; regional origins; local residency and local ties of one´s patients; social network among professional colleagues.

Demography: age (classified); sex; marital status; religious denomination; religiousness; school education; vocational training; social origins. Interviewer rating: length of interview; place of interview; social class of patients in the waiting room; magazines available in the waiting room; judgement on the modernity of the furnishing of the waiting room.