Data · dataset · 2026
Can virtual tourism trigger real travel desire? The role of AI-assisted immersion in tourist responses
Listed in ScienceDB
This study examines whether virtual tourism experiences can trigger real travel desire among potential tourists.
Description
Despite rapid advances in immersive technologies, limited research explains how virtual experiences translate into actual behavioral intentions. Grounded in experiential marketing and technology-mediated interaction theory, this study investigates how immersion shapes tourist responses through perceived experiential value, satisfaction, and visit intention.
It further explores the moderating role of AI-assisted interaction in enhancing cognitive and affective engagement. Survey data from 501 respondents in Vietnam were analysed using covariance-based structural equation modelling. Results confirm that immersion significantly drives tourist responses, while AI strengthens these effects.
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The study extends experiential tourism theory by integrating AI-mediated immersion into intention formation mechanisms.
Links
Where it is published
- DOI doi.org/10.57760/sciencedb.37035 ↗
DOI / persistent id · from scidb cn
Catalogue records · 1
- OAI-PMH record scidb.cn/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=10.57760%2… ↗
metadata API · from scidb cn
Topics
- From keywords
- Computer Science & AI · Earth & Environmental Science · Economics & Finance · Engineering · Humanities · Life Sciences · Social Science
- Inferred from text
- Tourist behaviour and visitor experience 78%
Provenance · 1 source records, 13 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| ScienceDB | 10.57760/sciencedb.37035 | 9 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].anzsrc:field:350806 | enrichment · scidb cn | taxonomy-embedding@1.0.0 | title+keywords+description (78%) |
| concepts[field].local:field:computer-science-ai | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:earth-environmental | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:economics-finance | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:engineering | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:humanities | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:life-sciences | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| concepts[field].local:field:social-science | mapping · scidb cn | connector:scidb_cn@1.0.0 | |
| description | source · scidb cn | connector:scidb_cn@1.0.0 | /metadata/dc/description |
| license | source · scidb cn | connector:scidb_cn@1.0.0 | /metadata/dc/rights |
| publication_date | source · scidb cn | connector:scidb_cn@1.0.0 | |
| title | source · scidb cn | connector:scidb_cn@1.0.0 | /metadata/dc/title |