Data · dataset · 2010
Construction of Taiwan Tourism Image Formation Model of International Tourists from Asian Countries
Listed in Harvard Dataverse
Tourism is a non-smokestack industry that is held in high importance by countries all over the world.
Description
Together with high-tech industry, it is regarded as one of the star industrial sectors of the 21st century, delivering evident benefits in creating jobs and earning foreign exchange. In many countries, the Tourism Bureau and travel agencies would make such a great effort in creating attractive and positive images for tourism destinations and products in order to maximum the number of foreign tourists.
Due to the high competition in international tourism market in Asia, Taiwan Tourism Bureau proposed a「Doubling Tourists Arrival Plan」with the “tourism” to be raised to at least two million from its current level in 2008. This plan cannot be successful without developing the potential inbound tourists and increasing the retuned rate for existing tourists. The primary goal in promoting a tourism destination is to project images of the destination to potential tourists so it becomes desirable to them and also reduce the gap between their organic and complex images for experienced tourists.
Read the rest (5 more)
The main purposes of this study are to identify international travelers’ social economic characteristics, traveling characteristics, traveling experience and their perceptual/cognitional tourism image towards Taiwan and furthermore to identify how international travelers with different experiences of traveling Taiwan influence their perception and cognition tourism image towards Taiwan and then to construct a model of tourism destination image formation of Taiwan’s inbound tourists from Asian countries by using Logit Model.
The study population will focus on international tourists from Asian countries. In the end, the study collected 120 questionnaires from potential visitors, 214 survey from visitors who have plans or motivation to visit Taiwan and another 404 survey from visitors who already visited Taiwan or just finished their visit in Taiwan. According to data analysis, international travelers with different experiences of visiting Taiwan (Potential, First-time, Repeated visitor) and with who used different sources to acquire information regarding traveling in Taiwan have statistically different perception/cognition and emotional tourism image towards Taiwan.
Besides, different tourism image factors are also demonstrated by using different data set from three types of international travelers. Speaking of information sources, internet and word-of-mouth are considered as very useful sources for international travelers. For potential visitors, TV, magazine and movie is considered as an important source to develop their images towards Taiwan especially on food and entertainment factor.
First-time visitors prefer using magazine and travel agency to collect information. The repeated visitors have preference using travel agency and traveling book to gather detailed and deep information about Taiwan. Moreover, the study also found that majority of international travelers was satisfied with traveling in Taiwan.
The Logit Model suggested the possibility of their desire of revisiting Taiwan is statistically influenced their tourism image towards Taiwan, their previous traveling experience and their ethnicity.
Links
Where it is published
- Dataverse dataset page dataverse.harvard.edu/dataset.xhtml?persistentId=doi%3A10.6141%2FTW-SRDA-E95010-1 ↗
landing page · from Harvard Dataverse
- DOI doi.org/10.6141/tw-srda-e95010-1 ↗
DOI / persistent id · from Harvard Dataverse
Catalogue records · 1
- Dataverse API dataverse.harvard.edu/api/datasets/:persistentId/?persistentId=doi%3A10.6141%2FTW-SR… ↗
metadata API · from Harvard Dataverse
Topics
Provenance · 1 source records, 7 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| Harvard Dataverse | doi:10.6141/TW-SRDA-E95010-1 | 15 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| concepts[field].anzsrc:group:3508 | enrichment · Harvard Dataverse | taxonomy-embedding@1.1.0 | title+keywords+description (73%) |
| concepts[modality].local:modality:image | enrichment · Harvard Dataverse | keyword-concept-rules@1.0.0 | title+description (75%) |
| created_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| description | source · Harvard Dataverse | connector:dataverse@1.0.0 | /description |
| publication_date | source · Harvard Dataverse | connector:dataverse@1.0.0 | |
| title | source · Harvard Dataverse | connector:dataverse@1.0.0 | /name |
| updated_date | source · Harvard Dataverse | connector:dataverse@1.0.0 |