Dataset Vision, Mission Statements and Core Values of Top 100 Conventional Banks in Middle East

The data used the ranking and country of origin of Top 100 Conventional banks in Middle East used by theasianbanker.com/ab500/2018-2019/largest-banks-mea The data contains the vision statements, number of words in each vision statement and characteristics of vision statements. Characteristics of vision statements include Clear, Realistic, Shorter, Easy to communicate, Easy to memorize, Easy to be explained, Focused, Unique, Decision Making guidance, and Challenging.

The data also contains the mission statements, number of words in each mission statement and components and characteristics of mission statements. Components include Customers, Products and Services, Markets, Technology, Survival, growth, and profitability, Philosophy, Self-concept, Concern for public image, and Concern for employees while characteristics include Broad in scope, Less than 100 words in length, Less than 250 words in length, Inspiring, Socially responsible, Environmentally responsible, Reconciliatory, and Enduring.