Reader Analysis 1967

Topics: Magazines, picture magazines and newspapers read; frequency of reading; advertising broadcasts noticed on radio and television; going to the movies; possession of a vehicle; pet possession; smoking habits; making one´s own clothes; purchases in health food store; use of cosmetics. Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; housing situation; self-assessment of social class; city size; state; possession of durable economic goods.