EC-CEI02 25A: Neurophysiological and Physiological Dataset from MBA Business Pitch Presentations

The data collection was conducted within the context of business education at EGADE Business School, involving students enrolled in an MBA program presenting their business ideas. The data were collected on July 2, 2025, during a single experimental session structured into two consecutive presentation turns.

The session design allowed for the observation of multiple teams under comparable contextual conditions while managing logistical and temporal constraints. Session Structure: Single session with two presentation turns - Turn 1: Four student teams participated. - Turn 2: Three student teams participated. Biometric Devices Used Muse 2 EEG Headband : Neurophysiological activity was recorded using the Muse 2 EEG headband, which captures brain electrical signals at high temporal resolution. ● Sampling rate: 256 Hz ●Electrode channels: TP9, AF7, AF8, TP10 ● Frequencies captured: delta, theta, alpha, beta, and gamma bands.