Media Analysis (MA 76)

Topics: Frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; form of acquisition; television habits as well as attention to radio and television commercials; listening level; going to the movies; possession of television set, drivers license, yard and pets; commuter characteristics; use of various means of transport; destination, start and length of the longest vacation trip; location of residence in building; very detailed demographic information on interviewed household.

Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; vocational training; occupation; employment; income; household income; size of household; composition of household; head of household; situation of residence in building; self-assessment of social class; state; possession of durable economic goods. Also encoded were: city size (Boustedt); city code; survey date.