Consumers on Rhine and Ruhr

Topics: Paying attention to advertisements and leaflets in daily newspapers; television habits; attention to advertising broadcasts; judgement on consumer tips in the media; quality and price consciousness in purchase; obtaining product information; price as quality indicator; attitude to norming package weights; influence of layout of sales rooms and packaging on one´s own purchase decision; judgement on name-brand articles; price comparison before purchase of product; attitude to consumer education and interest in membership in a consumer organization; knowledge about the task of consumer advice centers; city size.

Demography: age (classified); marital status; number of children; school education; employment; household income; size of household; possession of durable economic goods; media usage.