Reader Analysis 1966

Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of newspapers; advertising broadcasts noticed on radio and television; going to the movies; possession of durable consumer goods; possession of a vehicle according to type, displacement, acquisition year and purchased used or new; possession of drivers license; smoking habits; making one´s own clothing; cost of living; self-assessment of social class; residential status.

Demography: age (classified); sex; marital status; number of children; religious denomination; school education; occupation; employment; income; size of household; composition of household; head of household. Interviewer rating: type of building; city size.