Mail Order and Direct Purchase (1960)

Topics: Popularity of mail-order firms; mail-orders of respondent in the past; advantages and disadvantages of mail-orders; evaluation of mail-order offering of various companies; receiving visits by representatives and salesmen as well as advertising mailings of mail-order firms; attitude to a catalog charge; purchases in health food stores. Demography: employment; school education; religious denomination; regional origins; marital status; size of household; household income; self-assessment of social class; occupation; age (classified); city size; state; sex; party preference; number of children.