Linking Perceptions, Emotions, and Actions: How Psychological Distance, Media Framing, and Guilt About Climate Crisis Promote Communication and Pro environmental Behavior

Women and younger individuals favored face-to-face communication and public transport, while older individuals focused on energy conservation and eco-friendly purchase. Perceptions of climate crisis severity and media coverage influenced communication and eco-friendly purchase.

Guilt strongly predicted information seeking and purchase intention, which emphasizes the effectiveness of emotion-based messages. The findings highlighted the need for targeted strategies across demographics and political orientations to promote pro environmental behavior.