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Data · dataset · 2008

Assessing the Ecotourism Behavior of Chiku and Szutsao Wetlands, Southern Taiwan

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This study assessed the ecotourism behavioral model using latent variables of travel image, travel attitude, travel motivation, satisfaction, behavior intention, ecotourism behavior, recreational characteristics, and elemental data of tourist at Chiku, Shucho, and Homeiryo wetlands, westsouthern Taiwan.

Description

Total of 1300 questionnaires were administered from April 2005 to March 2006, 40 respondents refused to answer and 16 questionnaires were invalid owing to being incomplete, leaving a total of 1244 valid questionnaires.

The descriptive statistics socio-demographic was analyzed by SPSS 12.0. The confirmatory factor analysis and structural equation model were analyzed by LISREL 8.52 for windows. All the parameters were estimated by maximum likelihood estimation method.

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Mainly descriptive findings were as follows: respondents were 50.2% man; 62.4% married; 30.5% aged from 31 to 40 years old; 61.0% were college educated; and 29.7% lived in the Yunlin, Chiayi and Tainan areas. Empirical results indicated that travel image affected the satisfaction directly and affected behavior intention and ecotourism behavior indirectly. Travel attitude affected the travel motivation and satisfaction directly and affected behavior intention and ecotourism behavior indirectly.

Travel motivation affected the satisfaction directly and affected behavior intention and ecotourism behavior indirectly. Satisfaction affected the behavior intention directly and affected ecotourism behavior indirectly. Behavior intention affected the ecotourism behavior directly.

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Inferred from text
Image 75% · Tourist behaviour and visitor experience 81%
Provenance · 1 source records, 7 field assertions
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