Identificação de Demanda e Preferências no Consumo de Carne Ovina com Apoio de Técnicas de Estatística Multivariada

Part of the data obtained on sheep meat consumers was tabulated and subjected to validation tests and internal consistency; techniques of descriptive and multivariate statistics. From the total number of people interviewed, 38.5% were considered consumers. The study showed that there is a great demand for sheep meat in the municipalities analyzed in monthly household consumption, preferably in roasted form (68.5% in the coals and 18.8% in the oven).

The purchase of products without official guarantees of inspection continues to be high, with supermarkets presenting the worst levels of satisfaction in relation to the price practiced (as opposed to the direct purchase of the producer). However, even so, this retail marketing channel is recognized as a supplier of hygiene-sanitary products.