2009 National Anti-Drug Strategy - Baseline Survey of Youth Ages 13 to 15 [Canada]

Part of Health Canada's role in the National Anti-Drug Strategy is to develop a national youth drug prevention mass media campaign with a goal of increasing the awareness among youth about the dangers of experimenting with illicit drugs. The campaign targets two audiences: youth ages 13 to 15 and their parents.

Environics Research Group was retained to conduct quantitative research to serve as a baseline to measure topics related to illicit drugs and drug use. This research consists of an Internet survey with 1,502 youth ages 13 to 15 conducted between September 27 and October 7, 2009.