Flexibility and orientation for two supply chains fashion industry markets: analysis and model for future research

The following four constructs of flexibility were considered: operational flexibility, tactical, strategic and supply chain. We allocated a dichotomous dependent output variable, market orientation, which may be by value or price reduction. Twenty-four companies from both countries participated.

The findings suggest that operational flexibility may be influenced by labor and equipment costs and by the level of applied technology, and that operational flexibility influences other levels. Results also suggest that chain flexibility can influence the entire supply chain competitivity. We present a model for further research on flexibility.