Consumer Study

Topics: Possession of durable consumer goods; acquisition of consumer goods in the last few months; shopping habits; preferred type of store and preferred form of service; regular business; health-conscious nutrition; degree of familiarity of certain name-brand articles; extent and attitude to maintaining individual reserves; attitude to a quality symbol for products; membership in a consumer co-operative; access to sources of supply for certain products at reduced price; attitude to government price controls; attitude to the social market economy and trade unions; reduction in working hours; working hours and overtime; employment of women; occupational further education; housing situation and mobility; vacation; property conditions; attitude to saving, long-term savings program, compulsory social security and provision for one´s old age; cost of living; personal household; additional income; expected income and price development; judgement on the safety of various financial investment forms; degree of familiarity of ´Volksaktien´.

Demography: age (classified); sex; marital status; religious denomination; vocational training; occupation; employment; income; household income; size of household; head of household; city size; state; refugee status; possession of durable economic goods; possession of assets; membership. Interviewer rating: judgement on residential features.