Attitudes to Air Travel (Air Travelers)

Topics: Image profile of the means of transport: car, airplane, bus, ship and train; safety as criterion for the choice of means of travel; attitude to group travel (package tours); advantages and disadvantages of an individual package air trip; flying as adventure; fear of seasickness on ship or air travel; assessment of the importance of service on board in airplanes; frequency of private and business trips domestically and abroad; means of transport used on the last vacation trip abroad; type and motive of last vacation trip; arranging services by the travel agency; travel costs; actual and preferred arrival time at place of vacation; attitude to night flights; requirements of a vacation and a business trip; reasons for use of an airplane and deciding aspects in the choice of airline; the significance of airplane use for business trips; company decision-maker in the choice of airline; possibility to combine business and private trips; image of German airlines in comparison with foreign companies; evaluation of the most important IATA airlines (scale); assessments of the service level and technical standard of the companies; naming airlines with old airplane types; preferred airplane types; influence of relatives on choice of airline; designation of the airline with which one took the first flight and designation of the company with which one had the worst experiences; preferred airline; memory of advertising slogans and general advertising for airline companies; judgement on the presumable success of an advertising letter of an airline company; interest in accident insurance for air travel; media usage; hobby.

Demography: age (classified); sex; marital status; school education; vocational training; occupation; household income; size of household; state; possession of durable economic goods. Interviewer rating: city size.