The Study of Bond of Identification among the Members of Nonprofit Organization

We will compare the survey findings on Taiwan with that from abroad, and try to find, the most suitable way to gain nonprofit organization member\'s identification.

This project will obtain conclusions from interviews, surveys and seminars. It is our hope that these results of our study will help the managers of nonprofit organizations to have better understanding and better management of the bond of member\'s identification, and, therefore, be able to broaden their scope of marketing strategies.