Data · dataset · 2018
Variables_of_Twitters_ brand_activity_influence_spreading_behavior
Listed in DataCite and Teesside University Research Data Repository — shown once because both records carry DOI 10.17632/2phnpkvz8z.1
Description
Data The data shared shed light on the factors that mediate between brands and audiences in their relationships within a social media platform answering the two research questions presented on the article: RQ1: What are the constructs that represent audience spreading behavior of branded content within an online brand community? RQ2: Using brand controlled variables, what are the key indicators that predict the spreading behavior of branded content within an online brand community?
Links
Where it is published
- Repository landing page data.mendeley.com/datasets/2phnpkvz8z/1 ↗
landing page · from DataCite
- DOI doi.org/10.17632/2phnpkvz8z.1 ↗
DOI / persistent id · from DataCite
Documentation and papers
- creativecommons.org /licenses/by/4.0 ↗
Creative Commons Attribution 4.0 International (Embargo: 2018-01-27)
license · from DataCite
Catalogue records · 3
- DataCite API api.datacite.org/dois/10.17632/2phnpkvz8z.1 ↗
metadata API · from DataCite
- OAI-PMH record data.mendeley.com/oai?verb=GetRecord&metadataPrefix=oai_dc&identifier=oai%3Adata… ↗
metadata API · from researchdata tees ac uk
- DataCite Commons commons.datacite.org/doi.org/10.17632/2phnpkvz8z.1 ↗
catalogue entry · from DataCite
Topics
- Stated by source
- Economics and business
- From keywords
- Earth & Environmental Science · Economics & Finance · Engineering · Humanities · Life Sciences · Marketing · Marketing · Psychology & Behavioral Science · Social Science
Provenance · 2 source records, 15 field assertions
| Source | Key | Last seen | Raw |
|---|---|---|---|
| DataCite | 10.17632/2phnpkvz8z.1 | 13 d ago | JSON v1 |
| Teesside University Research Data Repository | oai:data.mendeley.com/2phnpkvz8z.1 | 9 d ago | JSON v1 |
| Field | Assertion | Extractor | Evidence |
|---|---|---|---|
| access_level | source · DataCite | connector:datacite@1.0.0 | /data/attributes/rightsList |
| concepts[field].anzsrc:group:3506 | mapping · researchdata tees ac uk | vocabulary-mapper@1.0.0 | keywords['Marketing'] |
| concepts[field].anzsrc:group:3506 | mapping · DataCite | vocabulary-mapper@1.0.0 | keywords['Marketing'] |
| concepts[field].fos:economics-and-business | source · DataCite | connector:datacite@1.0.0 | |
| concepts[field].local:field:earth-environmental | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:economics-finance | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:engineering | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:humanities | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:life-sciences | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:psychology-behavioral | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| concepts[field].local:field:social-science | mapping · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | |
| description | source · researchdata tees ac uk | connector:researchdata_tees_ac_uk@1.0.0 | /metadata/dc/description |
| license | source · DataCite | connector:datacite@1.0.0 | /data/attributes/rightsList |
| publication_date | source · DataCite | connector:datacite@1.0.0 | /data/attributes/dates |
| title | source · DataCite | connector:datacite@1.0.0 | /data/attributes/titles/0/title |