Replication Data for: "Zoned In or Zoned Out? Investigating Immersion in Slot Machine Gambling using Mobile Eye Tracking"

Measurements We examined self-reported immersion during the gambling session and eye movements at different areas of the slot machine screen (the reels, the credit window, etc.). We further explored these variables’ relationships with saccade count and amplitude. Findings The ratio of dwell time on the game’s credit window relative to the game’s reels was positively associated with immersion (t(51) = 1.68, p = .049 one-tailed, R2 = .05).

Follow-up analyses described event-related changes in these patterns following different spin outcomes. Conclusions Immersion while gambling on a slot machine appears to be associated with active scanning of the game and a focus on the game’s credit window. These results are more consistent with a ‘zoned in’ account of immersion aligned with flow theory than a ‘zoned out’ account based on escape.