Media Analysis (MA 81)

Topics: detailed determination of degree of familiarity and frequency of use of newspapers, magazines, subscription magazines and magazine subscription clubs; manner of receipt; detailed determination of television habits and paying attention to television commercials as well as radio commercials, differentiated according to time of day, working days, weekends and broadcasters; going to the movies; frequency of travel and destinations; month of travel; place of reading with magazine subscription clubs and magazines; reading level; possession of television set; possession of radio equipment and car radio; having a yard and type of yard; pet possession; type of public transportation reachable from the residence; description of housing situation in the form of number of floors and age of building; residential status; length of residence in building; do-it-yourself activities and repairs in the building; personal athletic activities and trips to sporting events; shopping habits for food and beverages and preferred type of store.

Demography: age; sex; marital status; year of marriage; number of years of marriage; number of children; religious denomination; school education; occupational training; occupation; employment; income; household income; number of persons with their own income; possession of durable economic goods; household size; household composition; respondent is head of household; characteristics of head of household and person managing household; year of marriage; possession of drivers license; party preference.