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Data · dataset · 2001

Relations between Five Factors of Personality and Sales Performance: Life Insurance as an Example

Listed in Harvard Dataverse

Using NEO personality inventory (NEO PI-R) developed by Costa & McCrae (1992), the purpose of this article was to investigate the relations between five factors of personality of salespeople and their sales performance in a life insurance company.

Description

There were totally 214 valid samples received among 320 respondents. The result shows positive significant relation between Conscientiousness and objective sales performance(p<0.01).

The other four personality factors did not show significant evidence. Sub-dimensions(facets) of personality construct include Assertiveness, Activity, Feelings, Competence, Dutifulness, Achievement Striving, Self-Discipline exhibit positive correlation with sales performance, and Vulnerability, Modesty show negative correlation with sales performance on the other hand.

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Provenance · 1 source records, 5 field assertions
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Harvard Dataversedoi:10.6141/TW-SRDA-E88104-113 d agoJSON v1
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