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Data · dataset · 2022

Determinants of Purchasing Cosmetics Intention: A dataset in Vietnam Young Females

Listed in Teesside University Research Data Repository

This paper presents data on consumer behavior in purchasing Chinese cosmetics of young females in Viet Nam.

Description

The survey investigates the relationships between animosity, peer pressure, consumer perceived brand value, image, price, quality and intention to purchase cosmetics based on the theory of planned behavior (TPB). The data were collected through a cross-sectional questionnaire.

The main survey was conducted through Internet platforms (Facebook, Google Form).

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Where it is published

Catalogue records · 1

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Provenance · 1 source records, 8 field assertions
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