← Search

Data · dataset · 2026

Sharenting and engagement among Spanish influencers on Instagram

Listed in Teesside University Research Data Repository

This dataset contains data from a content analysis study examining the prevalence of sharenting (the practice of sharing content about children on social media) and its impact on engagement among Spanish influencers on Instagram.

Description

The sample comprises 784 posts from 135 Instagram profiles classified as micro, macro, and mega influencers, collected during the first quarter of 2023. Each post was coded for the presence of minors (sharenting), promotional nature of the content, influencer type (content creator, celebrity, instamum/instadad, or professional), number of followers, and engagement rate.

Data were used to analyse the communicative effectiveness of sharenting across different influencer profiles and audience sizes using Student's t-test and ANOVA.

Links

Where it is published

Catalogue records · 1

Topics

Provenance · 1 source records, 9 field assertions
SourceKeyLast seenRaw
Teesside University Research Data Repositoryoai:data.mendeley.com/dkvwnzj2y7.17 h agoJSON v1
FieldAssertionExtractorEvidence
access_levelsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].anzsrc:group:3506mapping · researchdata tees ac ukvocabulary-mapper@1.0.0keywords['Marketing']
concepts[field].local:field:earth-environmentalmapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:economics-financemapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
concepts[field].local:field:social-sciencemapping · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
descriptionsource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/description
licensesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/rights
publication_datesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0
titlesource · researchdata tees ac ukconnector:researchdata_tees_ac_uk@1.0.0/metadata/dc/title