Media Analysis (MA 73)

Topics: The content of the study is largely identical to the content of ZA Study No. 0847. Differing from this study instead of questions on radio commercials questions on radio listening were posed.

Demography: age; sex; marital status; number of children; ages of children (classified); religious denomination; school education; occupation; employment; household income; size of household; composition of household; head of household; social class; city size; state; possession of durable economic goods. Interviewer rating: length of interview; time of survey; day of survey; interest in interview topic and willingness of respondent to cooperate.