Consumer Survey (June 1962)

Topics: Assessment of personal economic situation; judgement on income development and expected price development; attitude to the social market economy; shopping habits; liquidity preference; savings habits; perceived possibilities to prevent price increases through corresponding consumer behavior; purchase plans; attitude to advertising and discount stores; going to the movies; smoking habits; self-assessment of condition of health; attitude to oral vaccination; perception of advertising on radio and television; judgement on the situation of Berlin; party preference and voting intent; media usage; housing situation; participation in games of chance; self-assessment of social class.

Demography: age (classified); sex; marital status; religious denomination; religiousness; school education; employment; household income; size of household; head of household; city size; state; willingness to participate in the interview. Interviewer rating: interest of respondent in survey topic; economic situation of respondent; weekday of interview.