A Survey of Europe Today (Switzerland)

Topics: 1. consumption and furnishing questions: assessment of personal as well as national economic situation in the last 5 years; relative assessment of the standard of living in one´s country, compared with the other countries; detailed recording of type, age and repeated acquisition of durable economic goods; country image regarding product, price and fashion; judgement on the quantitative product selection from abroad; residential furnishings; having a yard; type of film used for camera and film use in the last year; flash pictures. 2. questions on car: possession of delivery vehicle and car, organized according to number, brand, model, form of vehicle, displacement and year of manufacture; new purchase or used car; car radio possession and kilometers driven annually; getting gas self-service; personally conducting vehicle maintenance and use of car cleansers as well as car wax; possession of bicycle. 3. detailed recording of drinking habits with softdrinks, beer, wine and schnapps. 4. attitude to the EEC: knowledge about the member countries of the EEC; countries that should join the EEC; countries that have drawn the greatest or the least benefit from the EEC; EEC membership for the benefit of the country and to raise the standard of living; most important political goals of the EEC. 5. socio-cultural attitudes: attitude to law-breakers; social justice; social and ethnic tolerance; general attitude to young people and older people. 6. attitude to advertising: purchase of a watch during the last five years and price paid for it; activities and jobs conducted oneself in the household; attitude to fashion (scale); social prestige of selected occupations; church attendance on Christmas Day; desire for a life 50 years from now; number of rooms with carpeting. 7. leisure time and further education: knowledge of a foreign language; television habits and reading habits with magazines; total reading times and whereabouts of the magazines; number of books read and bought in the last year; book price; manner of book purchase (mail-order or bookstore); pet possession and manner as well as extent of obtaining feed; participation in further education courses and motives for this; vacation behavior; vacation destinations abroad; package tours; relatives and friends traveling along; trip duration; trip costs; means of transport used; trips by airplane; scheduled or charter flight; frequency of trips to the hairdresser; (among women: use of toiletries and cosmetics); (among men: use of washing and shaving utensils; custom-made or off-the-shelf suit; type of store and price of suit last purchased); use or provisions of nutrition and semi-luxury foods, tobacco and alcohol; use of dish-washing liquids and household cleansers or cleaning products; use of communal washing machines or use of a laundry; age of one´s own washing machine; forms of assets and bank account possession; second home; Readers´ Digest subscriber.

Demography: age; sex; marital status; religious denomination; occupational position; employment; company size; household income; possession of durable economic goods; composition of household; respondent is head of household; characteristics of head of household; housing situation; residential status; degree of urbanization. Interviewer rating: social class of respondent; weekday of interview.